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Parallax Ad Format

Airtory enables you to build and deliver innovative ad experiences by implementing in-article ad units directly on publisher websites. One of these is the Parallax ad format. Start creating interactive ads that draw potential customers. Customize creatives to add distinctive features that help enhance engagement and CTR for greater ROI.

Parallax Advertising is where advertisers utilize the Parallax scrolling technique to make their ad stand out. It is a style of web design that gives the illusion of 3-dimensional depth. Utilizing the parallax technique for advertising allows websites to add a wow factor with depth animation. This guides the visitors through the site and provides curiosity, resulting in longer page sessions, reduced bounce rate, and greater CTR, which, in turn, enhances the ROI.

Parallax is a website designing technique in which different components of an ad unit, called layers, are set to move at different speeds. As visitors scroll through the page, they will get to see different aspects of the same ad, thereby making it a fun and interesting way to lure them. This technique adds a unique visual appeal to the web page, making the visitors have an immersive browsing experience.

Parallax scrolling can be utilized in a variety of ways to build and deliver unique and memorable ad experiences. Hence, there is no dearth of parallax ad examples to inspire you. To help you better, here are some of the popular parallax scrolling methods.

  • Layered Method
  • Repeat Method
  • Sprite Method

Further, the technique makes it easy to go overboard in terms of creatives and come out with something that makes your ad stand apart and give better brand visibility.

Understanding Parallax Ads

Parallax scrolling or Parallax advertising leverages a multi-layered effect to capture the attention of the audience in an interactive way without making it feel intrusive. The technique makes use of multiple layers of images placed in the background that moves at a slower speed than the foreground as the user scrolls through the page content, creating a 3D effect. This adds a subtle element of depth, making the ad stand out. All these qualities make parallax ads an enticing ad format that advertisers can vastly use across the spectrum

Select Your Size

To get some inspiration or a kickstart on your creative design, you can leverage the available parallax ad units.

Take A Demo

Scroll down the page to view a quick demo on how a parallax scrolling effect appears on a webpage.

Parallax Ads: Innovative & Trendy

Here is why you would want to make parallax advertising a part of your next advertising strategy:

  • Easy to navigate and directs visitor attention
  • Brilliant user interface and better product presentation
  • Different levels of depth and animation stimulate the visitors as it appears to be fun
  • Creates curiosity among the visitors, leading to scrolling through the entire page content and encouraging longer page sessions
  • Makes the brand or business appear more innovative

Products

  • Landing Page Builder
  • Rich Media Display
  • HTML5 Ads
  • Programmatic Ads
  • Interactive Video
  • Experiments
  • Trackers
  • Ad Formats
  • Banner
  • Parallax
  • Self Service Advertising Platform

HOW TO USE PARALLAX ADS ON YOUR SITE?

If you’re interested in using parallax ads on your site, you can do so through a variety of ad networks and platforms, including Google Display & Video 360. To get started, you’ll need to create a parallax ad using a tool like Google Web Designer. Once you have your ad created, you can upload it to your ad network of choice and start serving these ads on your site.

HOW TO SERVE PARALLAX CREATIVES?

As an advertiser, you want to create ads that capture your audience’s attention and stand out from the competition. One way to achieve this is by using Parallax creatives, which are visually stunning and engaging ads that use scroll-based interactions to create a 3D-like effect.

If you’re a publisher or exchange looking to serve Parallax creatives, the good news is that it’s relatively easy to get started. The only requirement is that you have below-the-fold inventory that uses Google Publisher Tags (GPT), which allows the creative to respond to scroll events.

CAN ALL PUBLISHERS RUN PARALLAX ADS?

Once you get started with us, we’ll show you what can and can’t be done while implementing parallax ads.

Direct and house campaigns – Publishers running direct campaigns can talk with their direct-sold advertisers about parallax creatives. The Google article on Parallax creatives is not for publishers. It’s for advertisers making the actual ad creatives. That’s why it’s in the “Build Creatives” section. The publisher can alternatively use a third-party tool like Parallaxer – Creative template for Google Ad Manager and we support this. These techniques only apply to direct campaigns and house campaigns. They do not apply to adsense, adx, or header bidding. Parallax creatives must be built and managed by the publisher or their advertisers.

No for AdSense, AdX, and header bidding – Publishers CANNOT transform AdSense, AdX, or header bidding ads into parallax. Browser security models prevent the publisher from modifying programmatic creatives, and that includes adding any sort of parallax effect to programmatic creatives.

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