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Michael Rubin Net Worth

Michael G. Rubin (born July 21, 1972) is an American businessman. He is the CEO of Fanatics, the world’s leading provider of licensed sports merchandise; and executive chairman of Rue Gilt Groupe, an e-commerce portfolio company, which includes,, and He previously founded GSI Commerce in 1998, selling it to eBay in 2011 for $2.4 billion.

Rubin was a partner of the Philadelphia 76ers basketball team from 2011 and the New Jersey Devils hockey team from 2013 before selling his stakes in Harris Blitzer Sports & Entertainment, the holding company of both, in June 2022 to focus on the expansion of Fanatics. He is also the co-chair of the REFORM Alliance, a criminal justice reform organization that he launched in January 2019, together with Jay-ZMeek MillRobert Kraft, and Daniel S. Loeb, among others.

Rubin has been included in the Forbes 400: The Richest People in America, the Forbes: The World’s Billionaires list, and the Bloomberg Billionaires Index. His wealth, as of November 2022, was valued at $10.2 billion.

What Is Michael Rubin’s Net Worth?

Michael Rubin is an American businessman, entrepreneur, and philanthropist who has a net worth of $10 billion. Michael Rubin earned his fortune as the founder and CEO of Fanatics, an online company that sells sportswear and sports equipment. He is also the executive chairman of the Rue Gilt Groupe, which includes the online retailers,, and

Michael founded GSI Commerce in the late ’90s, and he sold it to eBay for $2.4 billion in 2011.

Rubin became a partner of the basketball team the Philadelphia 76ers in 2011 and the hockey team the New Jersey Devils in 2013. He announced his intention to sell both stakes in 2022 on the heels of the announcement that Fanatics would pursue greater sports gambling ambitions.

In 2019, Michael established the criminal justice reform organization REFORM Alliance with Meek Mill, Jay-ZRobert F. Smith, and several others to “transform probation and parole by changing laws, systems and culture to create real pathways to work and wellbeing.” He also launched the “All In Challenge,” in which celebrities, companies, and influencers donated experiences or possessions to raise “tens of millions of dollars to feed those in need” during the COVID-19 pandemic. In 2010, Rubin appeared on the CBS series “Undercover Boss” and worked undercover in the GSI Commerce call center and warehouse.

Early life and education

Rubin was born to a Jewish family, the son of Paulette and Ken Rubin. His mother was a psychiatrist and his father was a veterinarian . He grew up in Lafayette Hill, Pennsylvania, where he started a ski-tuning shop in his parents’ basement when he was 12 and two years later, using $2,500 in bar mitzvah gifts as seed capital and a lease signed by his father, he opened a formal ski shop in Conshohocken, Pennsylvania, named Mike’s Ski and Sport.

By the age of 16, he was some $120,000 in debt and was able to settle with his creditors using a $37,000 loan from his father under the condition he attend college. Rubin agreed, continuing to operate the business, which grew to five ski shops before he entered college. He attended Villanova University for a semester before dropping out after realizing a large gain on an opportunistic transaction. This involved buying $200,000 in overstock equipment at a deep discount with $17,000 borrowed from a friend and re-selling it for $75,000.


Using the proceeds from his serendipitous overstock transaction and after selling his ski shops, he went on to found the athletic equipment closeout company KPR sports—named after his parents’ initials—which bought and sold over-stock name brand merchandise. In 1993, the year Rubin turned 21, KPR reached $1 million in annual sales; by 1995, KPR reached $50 million in sales. In 1995, Rubin purchased 40% of the women’s athletic shoe manufacturer Rykä.

In 1998, Rubin created an apparel and logistics company, Global Sports Incorporated, which would later turn into GSI Commerce, a multibillion-dollar e-commerce company. At 38, in 2011, Rubin sold GSI to eBay for $2.4 billion reaping a $150 million windfall. As eBay just wanted the order fulfillment business for large retailers so it could better compete with, Rubin was able to buy back the consumer businesses of GSI at a fire sale price. He repurchased: Fanatics, Inc., a licensed sports merchandiser; Rue La La, a flash seller, and ShopRunner, a retail benefits program. Rubin serves as CEO of Fanatics and as executive chairman on Rue La La’s board. In 2019, it was announced on CNBC that Simon Property Group would team up with Rubin to take their mall inventory online and contribute $280 million to the venture. In December 2020, ShopRunner was sold to FedEx.

Rubin has orchestrated partnership deals for Fanatics with more than 300 professional leagues, sports and teams, including deals with Nike, the National Football League and Major League Baseball that granted Fanatics the rights to design, manufacture and distribute all Nike fan gear for both leagues. At the onset of the COVID-19 pandemic in early 2020, Rubin shut down a Fanatics’ MLB uniform manufacturing plant to generate hospital gowns and PPE for frontline workers. In August 2020, he secured $350 million Series E funding for Fanatics that raised the valuation of the company to $6.2 billion.

In March 2021, Rubin and Fanatics secured a $320 million funding round, followed by another $325 million in August 2021 that brought the company’s valuation to $18 billion as of September 2021. During the latter funding round, it was announced that Rubin would transition to the role of CEO of a new, larger Fanatics company that would expand beyond merchandising into new sports verticals in order to create a global digital sports platform. It was reported that these verticals may include NFTs, a space Rubin entered in May 2021 by co-founding digital collectibles company Candy Digital; sports betting and gaming; trading cards, ticketing and media.

Philadelphia 76ers and New Jersey Devils stake

In October 2011, Rubin bought a minority share in the Philadelphia 76ers. Rubin was a member of the investment group that won a $280 million bid for the team led by Josh Harris and David Blitzer. Other notable members include Art WrubelJason LevienAdam AronMartin J. GellerDavid B. HellerJames LassiterWill SmithJada Pinkett Smith, and Erick Thohir.[33][34][35] The NBA formally approved the deal on October 13, 2011.

In 2013, as a member of another investment group led by Harris and Blitzer, Rubin bought a share in the New Jersey Devils and the Prudential Center for $320 million. In 2022, Rubin sold his stakes in Harris Blitzer Sports & Entertainment, the holding company of both teams, to David J. Adelman due to a conflict of interest regarding Fanatics’ growing sports betting business and player partnerships.

Media appearances

In addition to appearing in Forbes, Rubin has been interviewed or quoted in The Wall Street JournalThe New York TimesFortuneEntrepreneurPeople Magazine, and Sports Illustrated.

Rubin has also been featured on Dateline NBCGood Morning America and CNN.

In 2010, he appeared in the premiere season of the CBS television show Undercover Boss, where he worked undercover in GSI Commerce’s warehouse and call center. Once his identity was revealed at the end of the show, he gave an employee, who had recently struggled with the death of a baby, $10,000 so he and the baby’s mother could have a dream wedding.

Rubin has been a featured speaker and panelist at e-commerce and sports industry events including the MIT Sloan Sports Analytics Conferences, the Wharton Sports Business Summit, Recode‘s Code Commerce, and the Fast Company Innovation Festival.


Rubin was honored by the Network for Teaching Entrepreneurship (NFTE) at its Philadelphia Visionary Gala in 2011 for representing “the true spirit and determination of an entrepreneur” and serving as an inspiration to NFTE students.

In 2011, Forbes named him one of the year’s “20 Most Powerful CEOs 40 and Under.”

In 2018 Rubin was named to the inaugural Bleacher Report “Power 50” list of most influential people in sports. Rubin was included in Sports Business Journal’s “Top 50 Most Influential People in Sports Business” every year between 2015 and 2019.

Additionally, in 2021, Rubin was named Sports Business Journal’s “Most Influential Person in Sports Business” and in 2022 was named their “Sports Executive of the Year.”

Personal life

An avid sports fan since his youth, Rubin splits his time between the Philadelphia area, near where he grew up, and New York City, where in 2018 it was reported that he purchased a $43.5 million penthouse.

Rubin is divorced from local dance teacher Meegan Rubin. They have one daughter. Rubin had a second daughter with professional model Camille Fishel in July 2020. Rubin formerly dated television news anchor and author Nicole Lapin.

Rubin started the viral “All In Challenge”, which raised more than $60 million to fight food insecurity during the COVID-19 pandemic. In January 2023, Rubin announced that Fanatics, the NFL and NFLPA would donate all proceeds from Buffalo Bills safety Damar Hamlin‘s jersey sales to Hamlin’s Chasing M’s foundation after Hamlin suffered cardiac arrest in a game against the Cincinnati Bengals.

Since 2021, Rubin has hosted an annual “white party” at his estate in The Hamptons for Independence Day, attended by many athletes and celebrities including Jay-Z and BeyoncéJustin BieberTom Brady, and Kim Kardashian.

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