Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. List of best Digital Marketing Agencies in Kenya. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Knowing which digital marketing agencies in Kenya are a good fit for your brand
- Define the services that you require to attain your goals
- Find out the strategies and processes employed by the agency
- Enquire about the credentials of the employees
- Check portfolio of completed projects by the digital agency
- Request for testimonials
- Request for an exploratory call with the team physically or virtually
- Check out their reviews and ratings on websites like Clutch.c0
Some of the Digital marketing services in Kenya
- Digital Strategy – Formulation of key go-to-market plans for your business.
- Social media management – all-rounded brand management that covers regular updates and reputation management.
- Creative design – Preparation of all digital assets such as banners, gifs, and short social media videos.
- Online Campaigns – Planning and execution of thematic campaigns based on various short to long-term business goals.
- Digital media buying, planning & reporting – Putting together media buying and placement for performance-based results.
- Research & analytics – From competitor analysis and tracking to reporting of key metrics for the business.
- Competitor intelligence – Gathering of competitor intelligence to guide strategic planning. This is a great part of the digital marketing services in kenya.
- Influencer engagement and management – This covers all the necessary planning and delivery of influencers for specific campaigns.
- Pay per click(PPC) advertising – Execution of pay per click campaigns across display, search, and video advertising.
- Search engine optimization(SEO) – involves keyword research, content planning, and execution of organic optimization of a website for ranking on Search engines such as Google.
- Mobile app & website development – Development of web assets that can funnel leads.
- Digital PR & Brand/reputation management
- Video content production & repurposing – Creation of video content that can be utilized on campaigns to deliver better efficacy on digital marketing efforts. Content marketing in Kenya can be a powerful tool for your customer acquisition.
