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Kenyan Major Oil firms lose market share to local dealers

Despite their efforts to deepen their control and squeeze small dealers, the three major oil companies in Kenya experienced a slight decline in their combined share of the local fuel market, according to industry data from the Energy and Petroleum Regulatory Authority (Epra).

As of December, the combined market share of Vivo Energy, TotalEnergies Marketing, and Rubis was half of the sector, a drop of 1.04 percentage points from six months earlier. This decline was due to an aggressive push by small dealers and the entry of other competitors into the market.

The market leader, Vivo Energy, experienced the biggest drop in its share, while Rubis Energy Kenya was the only one to experience a marginal increase. Local dealers such as Stabex Oil and Oryx Oil saw their shares increase during the period.

The major oil firms have historically been growing their share and squeezing local dealers, but they are now facing competition from smaller players who are expanding their operations in the growing Kenyan fuel market.

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