Wednesday, February 28, 2024
HomeBusinessTypes of target audiences

Types of target audiences

Types of target audiences. Here are some popular niches you may use when classifying customers into market segments — a key step involved in effective audience targeting!

Purchase intention

This type of target audience refers to consumers who have an idea of a specific product they’re looking for, like someone looking for a new car.

These customers usually want to gather more information about the product and may still be comparison shopping, looking at different retailers for options.

Surveying consumers based on purchase intention can be a valuable way to determine how to beat the competition.

Using the same example, if someone is looking for a new car, you can learn what factors will impact their final purchase decision, like the car’s cost or warranty.

Interests

You can also classify customers based on interests, like their hobbies, the media channels they consume, and the entertainment they enjoy. You could target people who like to travel for fun or those with a unique passion, like rock climbing or cycling.

Creating groups based on interests allows you to make targeted, personalized branding and marketing materials. It’s easier to connect with audiences in a relatable way if you know what excites them.

If, say, you’re targeting people who enjoy cycling, speak to this with relevant content — like posting a list of cycling trails, or a tutorial on how your product can benefit cyclists.

Subculture

You can also categorize consumers based on subcultures. This could include music genres, movie or TV viewership, or sports fandoms.

See how streaming platforms like Netflix cater to certain subcultures, lumping a type of content (like horror or romance) together based on a person’s viewing history.

It can be beneficial to target specific subcultures because these specific groups often have a strong sense of community.

There’s also an option to conduct audience research within a specific community to gain great insights into their wants and needs. Plus, within a community, you can use word-of-mouth marketing.

- A word from our sponsors -

Most Popular

More from Author

KUPPET Questions Government Directive For Parents To Pay Schools Fees E-Citizen Platform

KUPPET opposes the Government directive for parents to use eCitizen platform to pay...

List of The best AC Repair Companies in Nairobi, Kenya

List of The best AC Repair Companies in Nairobi, Kenya. Air...

LIST OF PROGRAMMES OFFERED AT KAIMOSI FRIENDS UNIVERSITY

LIST OF PROGRAMMES OFFERED AT KAIMOSI FRIENDS UNIVERSITY. Kaimosi Friends University...

- A word from our sponsors -

Bridging Cultures, Building Futures: The Kiige and Emmanuel Initiative for Immigrant Empowerment in Canada

In the heart of Canada's multicultural landscape, Duncan Kiige and Emmanuel, both celebrated public speakers with immigrant backgrounds, have become symbols of hope and transformation for new immigrants. Their recent conference on career and personal development marked a significant milestone in their mission to empower newcomers with...

UGANDAN FIRST LADY AMAZED BY HAMZ NAKIVUBO STADIUM DEVELOPMENT WORKS BY HAMIS KIGGUNDU.

The NRM government is very proud to see the example of our young people begin to build Uganda by putting up projects such as this one. We congratulate Ham Kiggundu for this excellent jobKAMPALA UGANDA| As sports lovers countdown to 2027 when the Nakivubo-based Hamz Stadium will...

Raila’s search for a post with the AU Commission could be a suitable trapdoor or departure.

In Kenyan politics, Raila Odinga has long been a mystery. His international performance? Even when the African Union designated him, he remained debatable.But he said on Thursday that he would run for the position of Chairperson of the African Union Commission. One diplomat tampered with his first...

Court Finds Jowie Irungu Guilty of Monica Kimani’s Murder

In a landmark ruling, Justice Grace Nzioka declared Jowie Irungu guilty of the murder of Monica Kimani. According to Justice Nzioka, the evidence presented convincingly establishes Jowie's culpability in the crime beyond a reasonable doubt.Highlighting the sequence of events, Justice Nzioka outlined how Jowie, armed with a...

KUPPET Questions Government Directive For Parents To Pay Schools Fees E-Citizen Platform

KUPPET opposes the Government directive for parents to use eCitizen platform to pay school fees calls for clear public participation, legislation and policy framework.KUPPET national officials have opposed the move by Government to force parents to use eCitizen platform to pay school fees saying it will be difficult for...

List of best Audiology Services in Nairobi, Kenya

List of best Audiology Services in Nairobi, Kenya. The word audiology is made up of two roots: Audio and Logy. ‘Audio’ refers to ‘hear’ and ‘logy’ to ‘the study of’. In essence, audiology is the study of hearing - as the inner ear is also required...