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Target audience vs. target market

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Nyongesa Sande
Nyongesa Sandehttps://bizmart.africa
Nyongesa Sande is a Kenyan blogger, Pan Africanist,c olumnist Political Activist , blogger, informer & businesman who has interest in politics, governance, corporate fraud, human rights and television personality.

Target audience vs. target market. While the terms “target audience” and “target market” are related, they have distinct meanings. A target audience is a narrower segment within the broader target market. It’s defined by shared characteristics such as demographics, psychographics, behaviors, and interests.

For example, a target audience for a fitness brand may be women between the ages of 25 and 40 who are interested in health and wellness.

On the other hand, a target market refers to the overall group of people or businesses that a company wants to reach and serve with its products or services. Like a target audience, it includes potential customers who share common needs and characteristics, but a target market also includes multiple target audiences that may have different demographics or preferences but still fall within the company’s overall market scope. The target market for a company could include both individual consumers and businesses in various industries.

Both “targets” are important for a business to understand, but the target audience will give you more to work with when you’re developing a marketing strategy.

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