Wednesday, February 28, 2024
HomeBusinessTarget audience vs. target...

Target audience vs. target market

Target audience vs. target market. While the terms “target audience” and “target market” are related, they have distinct meanings. A target audience is a narrower segment within the broader target market. It’s defined by shared characteristics such as demographics, psychographics, behaviors, and interests.

For example, a target audience for a fitness brand may be women between the ages of 25 and 40 who are interested in health and wellness.

On the other hand, a target market refers to the overall group of people or businesses that a company wants to reach and serve with its products or services. Like a target audience, it includes potential customers who share common needs and characteristics, but a target market also includes multiple target audiences that may have different demographics or preferences but still fall within the company’s overall market scope. The target market for a company could include both individual consumers and businesses in various industries.

Both “targets” are important for a business to understand, but the target audience will give you more to work with when you’re developing a marketing strategy.

- A word from our sponsors -

Most Popular

More from Author

KUPPET Questions Government Directive For Parents To Pay Schools Fees E-Citizen Platform

KUPPET opposes the Government directive for parents to use eCitizen platform to pay...

List of The best AC Repair Companies in Nairobi, Kenya

List of The best AC Repair Companies in Nairobi, Kenya. Air...

LIST OF PROGRAMMES OFFERED AT KAIMOSI FRIENDS UNIVERSITY

LIST OF PROGRAMMES OFFERED AT KAIMOSI FRIENDS UNIVERSITY. Kaimosi Friends University...

- A word from our sponsors -

Bridging Cultures, Building Futures: The Kiige and Emmanuel Initiative for Immigrant Empowerment in Canada

In the heart of Canada's multicultural landscape, Duncan Kiige and Emmanuel, both celebrated public speakers with immigrant backgrounds, have become symbols of hope and transformation for new immigrants. Their recent conference on career and personal development marked a significant milestone in their mission to empower newcomers with...

UGANDAN FIRST LADY AMAZED BY HAMZ NAKIVUBO STADIUM DEVELOPMENT WORKS BY HAMIS KIGGUNDU.

The NRM government is very proud to see the example of our young people begin to build Uganda by putting up projects such as this one. We congratulate Ham Kiggundu for this excellent jobKAMPALA UGANDA| As sports lovers countdown to 2027 when the Nakivubo-based Hamz Stadium will...

Raila’s search for a post with the AU Commission could be a suitable trapdoor or departure.

In Kenyan politics, Raila Odinga has long been a mystery. His international performance? Even when the African Union designated him, he remained debatable.But he said on Thursday that he would run for the position of Chairperson of the African Union Commission. One diplomat tampered with his first...

Court Finds Jowie Irungu Guilty of Monica Kimani’s Murder

In a landmark ruling, Justice Grace Nzioka declared Jowie Irungu guilty of the murder of Monica Kimani. According to Justice Nzioka, the evidence presented convincingly establishes Jowie's culpability in the crime beyond a reasonable doubt.Highlighting the sequence of events, Justice Nzioka outlined how Jowie, armed with a...

KUPPET Questions Government Directive For Parents To Pay Schools Fees E-Citizen Platform

KUPPET opposes the Government directive for parents to use eCitizen platform to pay school fees calls for clear public participation, legislation and policy framework.KUPPET national officials have opposed the move by Government to force parents to use eCitizen platform to pay school fees saying it will be difficult for...

List of best Audiology Services in Nairobi, Kenya

List of best Audiology Services in Nairobi, Kenya. The word audiology is made up of two roots: Audio and Logy. ‘Audio’ refers to ‘hear’ and ‘logy’ to ‘the study of’. In essence, audiology is the study of hearing - as the inner ear is also required...