Mercedes-AMG GmbH, commonly known as AMG (Aufrecht, Melcher, Großaspach), is the high-performance subsidiary of Mercedes-Benz AG. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG vehicles. The company has its headquarters in Affalterbach, Baden-Württemberg, Germany.
| Website | www.mercedes-amg.com |
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AMG was originally an independent engineering firm specializing in performance improvements for Mercedes-Benz vehicles. DaimlerChrysler AG took a controlling interest in 1999, then became the sole owner of AMG in 2005. Mercedes-AMG GmbH is now a wholly owned subsidiary of Mercedes-Benz AG, which is in turn owned by the Mercedes-Benz Group.
AMG models typically have more aggressive looks, higher performance, better handling, better stability and more carbon fibre than their regular Mercedes-Benz counterparts. AMG models are typically the most expensive and highest-performing variant of each Mercedes-Benz class. AMG has also made special variants of some Mitsubishi and Honda models.
AMG variants are usually badged with two numerals, as opposed to regular Mercedes-Benz vehicles, which have three (e.g. “E 63” as opposed to “E 350”). The numerals do not always indicate engine size, but are rather a tribute to earlier heritage cars, such as the 300 SEL 6.3 litre. For example, newer-model AMG V8s such as the E 63 actually have 4.0L V8s.
The world’s first stand-alone Mercedes-AMG dealership, AMG Sydney, was opened in Sydney, Australia in 2018
“Mercedes-AMG History
The story of AMG actually reads like a Hollywood script. Two men start a small company, driven by the dream of making Mercedes-Benz cars sportier – and writing motorsport history themselves. Today, 45 years later, all top-of-the-line Mercedes- Benz sports cars carry the logo of this brave brand. But that‘s not all. The 2012 Formula 1 “silver arrow” also displays the AMG initials with pride.
The excitement surrounding Mercedes-AMG is tangible everywhere in Affalterbach and represents both the origin and the future of the brand at once. Because Mercedes-AMG wouldn‘t exist had it not been for Hans-Werner Aufrecht‘s drive to prove himself on the racetrack and for Erhard Melcher‘s ingenuity in creating the extraordinary technology to make it all possible. It is precisely these genes that shape our future as well, revealing themselves in our resolute will to perform and our unique ability to innovate. It‘s an ideal we call Driving Performance. The phrase, so true to our nature, consequently became our brand slogan.
The Mercedes-AMG engine always has its own momentum, which is backed by the power to realize ideas quickly. Driving Performance is therefore not just about having the will, but also acting on it.
The current era of the brand with its high-performance models represents the perfect synthesis between the know-how of a technology group as the Mercedes-Benz Group AG (formerly Daimler AG), with its impressive quality and safety standards, and the individuality and self consciousness of an exclusive brand as AMG.”
*Information from Mercedes-amg.com
**Video published on YouTube by “Mercedes-AMG“
