List of All Haier phone Brands

Haier Group Corporation. List of All Haier phone Brands

Website	www.haier.com

According to data released by Euromonitor, Haier was the number one brand globally in major appliances for 10 consecutive years from 2009 to 2018. The Haier brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world with a brand value of $16.3 billion. In 2019, Haier Smart Home ranked 448 on Fortune’s Global 500 list with a revenue of $27.7 billion. Zhang Ruimin, soon after becoming managing director in 1985, ordered his employees to destroy 76 refrigerators with sledgehammers following a customer complaint in an effort to radically change the company’s culture to one that embodies quality control practices. At the time, Chinese brands for domestically produced consumer goods were generally regarded by overseas consumer markets as being of poor quality, even when compared subjectively with foreign brands manufactured in China. The cultural transformation towards quality driven manufacturing resulted in Haier becoming the first company in China to get ISO 9001 certification. Haier also announces environmental sustainable development strategy to improve the environment by conserving energy and recycling. In 2018，Haier got “Greener China Business Award” due to its outstanding efforts to protect the environment.

Haier Group also consisted of two listed subsidiaries in three exchanges: Haier Smart Home (SSE: 600690; ex-Qingdao Haier Co., Ltd.), Haier Electronics Group Co., Ltd. (SEHK: 1169), and “D-share” listing of Haier Smart Home in China Europe International Exchange of Frankfurt.