Samsung Electronics has introduced the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, marking a significant leap in mobile technology with the integration of advanced AI capabilities. These smartphones redefine user interactions by offering natural, context-aware experiences powered by cutting-edge AI. With the launch of multimodal AI agents, the Galaxy S25 series marks the beginning of Samsung’s vision to revolutionize how we engage with our phones and the world around us. The customized Snapdragon® 8 Elite Mobile Platform for Galaxy ensures exceptional on-device processing power, enabling superior AI functionality and camera performance.
TM Roh, President and Head of Mobile eXperience at Samsung, emphasized, “The greatest innovations reflect the needs of their users. With Galaxy AI, we’ve designed a platform that not only facilitates effortless interactions but also prioritizes privacy at every step. The Galaxy S25 series ushers in an AI-driven operating system that transforms how we interact with technology and live our daily lives.”
Enhanced Mobile Interactions Powered by AI The Galaxy S25 series introduces One UI 7, a system that seamlessly integrates AI into mobile experiences. It understands user preferences and provides tailored AI-driven features, ensuring privacy at all times. This innovation is made possible through a collaboration with Google, which brings AI into the core of Android, allowing developers and partners worldwide to create AI-enhanced solutions.
With multimodal AI agents, the Galaxy S25 series is capable of interpreting text, speech, images, and videos, creating an experience that feels intuitive and personalized. For example, the Circle to Search feature allows users to quickly identify phone numbers, emails, or URLs on-screen and take action with a single tap. The AI system can also offer context-aware suggestions for next steps and streamline app switching for actions like sharing content or saving event details.
Natural language understanding has also seen significant improvements, enabling users to ask simple questions like, “Show me my vacation photos,” or “Increase text size in Settings,” for more natural and efficient interactions. Additionally, the new Gemini feature allows for seamless transitions between Samsung, Google, and third-party apps with voice commands, such as finding your favorite sports schedule and adding it directly to your calendar.
Hyper-Personalized Experiences with Privacy Protection In the AI era, personalization is essential, but so is privacy. The Galaxy S25’s Personal Data Engine processes data on-device to create tailored experiences, such as searching for specific photos or receiving timely suggestions throughout the day with the Now Brief feature. The data remains private and secure, protected by Samsung’s Knox Vault, ensuring a secure and personalized experience unique to each user. Galaxy S25 also includes post-quantum cryptography to safeguard data against future threats posed by quantum computing.
To support these innovations, One UI 7 has incorporated enhanced security features like Maximum Restrictions settings, improved Theft Protection, and a new Knox Matrix dashboard to monitor the security status across devices.
Unmatched Performance and Efficiency The Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy, the most powerful processor ever designed for the Galaxy S series. This customized chipset boosts performance by 40% in the NPU, 37% in the CPU, and 30% in the GPU compared to its predecessor. This enables the S25 series to handle advanced AI tasks on-device, previously reliant on cloud processing, such as Generative Edit. The chipset also powers exceptional AI-based image processing and enhanced display quality with Samsung’s ProScaler and mDNIe technology.
With Vulkan Engine and improved Ray Tracing, the Snapdragon® 8 Elite for Galaxy delivers a smoother and more immersive mobile gaming experience. Furthermore, the device’s improved thermal efficiency, with a 40% larger vapor chamber and tailored thermal materials, ensures sustained performance even during intensive use.
Revolutionary Photography and Creative Tools The Galaxy S25 series sets a new benchmark for mobile photography with its high-resolution sensors and the new ProVisual Engine. The S25 Ultra features a 50MP ultrawide camera, offering superior clarity and color accuracy, while 10-bit HDR recording delivers richer and more vibrant videos. The advanced AI capabilities of the processor improve low-light performance and reduce noise, ensuring sharp and clear footage even in challenging environments.
Samsung’s audio editing tools, such as Audio Eraser, provide users with the ability to isolate and remove unwanted background noise from videos. The introduction of Virtual Aperture and Galaxy Log enhances the mobile video editing experience, offering professional-level color grading and depth-of-field control. Additionally, Portrait Studio and new analog-style filters bring creativity to photo and video editing.
Sustainable and Durable Design The Galaxy S25 series builds on Galaxy’s “Essential Design” philosophy, offering sleek, slim, and durable devices with rounded edges for a comfortable grip. The Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a revolutionary material offering superior drop protection and scratch resistance.
Sustainability is a key focus, with the Galaxy S25+ and S25 incorporating recycled materials in their frames and batteries. Galaxy S25 marks the first device to use recycled cobalt sourced from previous Galaxy devices, reinforcing Samsung’s commitment to a circular economy.
Long-Lasting Reliability and Coverage Samsung’s commitment to long-term support is evident with seven years of OS updates and security patches for the Galaxy S25 series. Samsung Care+ offers additional peace of mind, covering accidental damage, repairs, and replacements. The new Galaxy Club subscription model further enhances the ownership experience, making it easier for users to access the latest technology.
With 6 months of Gemini Advanced and 2TB of cloud storage included, users can explore AI models, custom experts, and personal research assistants. The Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray, while the Galaxy S25 and S25+ come in Navy, Silver Shadow, Icyblue, and Mint.
