An Advertising Network, or ad network, connects businesses that want to run advertisements with websites that wish to host them. The principle attribute of an ad network is the gathering of ad space and matching it with the advertiser’s needs. List of Best Ad Networks for Publishers
The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser’s demand.
In a digital media landscape that is now dominated by programmatic advertising, an advertising network serves as an alternative. It skips over the demand-side platforms (DSPs) and supply-side platforms (SSPs) and allows an advertiser to purchase ad inventory directly and upload their ad creative inside the network.
There is no open auction, which means that the yield from ad networks is a lot more predictable and often not quite as high. Still, while many ad networks fell out of favor with publishers during the rise of programmatic, those that specialized in particular ad types continued to thrive
Here is a List of Best Ad Networks for Publishers
AppNexus
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising.
Headquarters location: New York, New York, United States
Founded: 2007
Key people: Michael Rubenstein (president)
Parent: Xandr
Number of employees: 1000+
bRealTime
Headquarters location: New York, New York, United States
Founded: 2000
Criteo
Criteo is an advertising company that provides online display advertisements. The company was founded and is headquartered in Paris, France.
Founder: Jean-Baptiste Rudelle
Founded: 2005, Paris, France
Headquarters: Paris, France
Number of employees: 2700 (2017)
