JVL Ventures, LLC d/b/a Softcard (formerly Isis Mobile Wallet), was a joint venture between AT&T, T-Mobile and Verizon which produced a mobile payments platform known as Softcard, which used near-field communication (NFC) technology to allow users to pay for items at stores and restaurants with credit and debit card credentials stored on their smartphones. The partnership was first announced on November 16, 2010; following a trial period in 2012, the service officially launched nationwide on November 14, 2013. The official Softcard app was available for NFC-compatible smartphones using the Android operating system and later on Windows Phone 8.1.
| Owner | |
|---|---|
| Website | gosoftcard.com |
On February 23, 2015, it was announced that Google—which had developed a competing system known as Google Wallet, backed by Sprint and MetroPCS—had acquired certain assets and intellectual property from Softcard. The Softcard service was discontinued on March 31, 2015, and the three founding carriers pledged support for Google Wallet. In May 2015, Google unveiled Android Pay as a successor to Google Wallet and Softcard.
