Well made strategy A Nairobi-born business, Well Made Strategy helps you become more effective in your communications, through strategy, advice and learning. Our partners are some of the most ambitious, courageous and innovative organisations tackling issues of social justice, rights and equalities in Africa and beyond. Our team of expert consultants help you become more strategic in your approach to communications, ingraining good practice and introducing useful approaches. This brings direction and confidence to our partners, saves you time and money and ultimately helps you make a bigger difference to the world through effective communications.