Monday, May 20, 2024

Rolex SA

Rolex SA  is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915. After World War I, the company moved its base of operations to Geneva because of the unfavorable economy in the United Kingdom. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name (montre is French for clock or watch); it later became Rolex SA. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.

Websiterolex.com

Rolex SA and its subsidiary Montres Tudor SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands.

Rolex SA History

Early history

Alfred Davis and his brother-in-law Hans Wilsdorf founded Wilsdorf and Davis, the company that would eventually become Rolex SA, in London in 1905. Wilsdorf and Davis’s main commercial activity at the time involved importing Hermann Aegler’s Swiss movements to England and placing them in watch cases made by Dennison and others. These early wristwatches were sold to many jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked “W&D” inside the caseback.

In 1908, Wilsdorf registered the trademark “Rolex”, which became the brand name of watches from Wilsdorf and Davis. He opened an office in La Chaux-de-Fonds, Switzerland. Wilsdorf wanted the brand name to be easily pronounceable in any language, and short enough to fit on the face of a watch. He also thought that the name “Rolex” was onomatopoeic, sounding like a watch being wound.

During the First world war, Rolex manufactured trench watches that were issued to armies around the world. In November 1915, the company changed its name to Rolex Watch Co. Ltd. In 1919, Hans Wilsdorf moved the company from England to Geneva, Switzerland, because of heavy post-war taxes levied on luxury imports and high export duties on the silver and gold used for the watch cases. In 1919 the company’s name was officially changed to Montres Rolex SA and later in 1920 to Rolex SA.

With administrative worries attended to, Wilsdorf turned the company’s attention to a marketing challenge: the infiltration of dust and moisture under the dial and crown, which damaged the movement. To address this problem, in 1926 a third-party casemaker produced a waterproof and dustproof wristwatch for Rolex, giving it the name “Oyster”. The original patent attributed to Paul Perregaux and Georges Peret, that allowed the watch to be adjusted while maintaining protection from water ingress was purchased – not invented – by Rolex and heavily marketed. The watch featured a hermetically sealed case which provided optimal protection for the movement.

As a demonstration, Rolex submerged Oyster models in aquariums, which it displayed in the windows of its main points of sale. In 1927, British swimmer Mercedes Gleitze swam the English Channel with an Oyster on her necklace, becoming the first Rolex ambassador. To celebrate the feat, Rolex published a full-page advertisement on the front page of the Daily Mail for every issue for a whole month proclaiming the watch’s success during the ten-hour-plus swim.

In 1931, Rolex patented a self-winding mechanism called a Perpetual rotor, a semi-circular plate that relies on gravity to move freely. In turn, the Oyster watch became known as the Oyster Perpetual.

Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation, a private trust, in which he left all of his Rolex shares, ensuring that some of the company’s income would go to charity. Wilsdorf died in 1960, and since then the trust has owned and run Rolex SA

Today, Rolex watches are popularly considered status symbols.“

*Information from Forbes.com and Wikipedia.org

**Video published on YouTube by “ Alux.com

Follow us on Twitter. Send us a secure tip

- A word from our sponsors -

Most Popular

Previous article
Next article

More from Author

Angola’s Billionaire Elite: Unveiling the Top 10 Wealthiest Moguls in 2024

Here's a look at Angola's wealthiest individuals in 2024, highlighting the...

Algeria’s Billionaire Elite: Unveiling the Top 10 Wealthiest Moguls in 2024

Algeria, with its significant oil and gas reserves, has a group...

Ethiopias’s Billionaire Elite: Unveiling the Top 10 Wealthiest Moguls in 2024

Ethiopia, known for its rich cultural heritage, is also home to...

- A word from our sponsors -

The Call for Socio-Economic Transformation in Africa: President Museveni’s Vision for the Future

Rethinking Development: Museveni's Call for a Transformative ApproachIn a world where the dialogue on development often swirls around the ideals of sustainability and equilibrium, President Yoweri Museveni of Uganda presents a compelling alternative that calls for immediate, radical change. His candid thoughts, expressed during a gathering of...

The Inauguration of Nakivubo Stadium: Celebrating Ugandan Ingenuity and Ambition

Join the celebration of Nakivubo Stadium's significant reopening, endorsed by President Museveni and spearheaded by the entrepreneurial Hamis Kiggundu. A landmark moment for sports, the local economy, and urban innovation in Kampala.The Renaissance of Nakivubo Stadium: Celebrating Ugandan Ingenuity and AmbitionUganda's heart swelled with pride as President...

Le Rwanda accueillera la 43ème Assemblée Générale de la Banque de Développement Shelter Afrique qui se tiendra du juin 2024

L'événement qui réunira les Actionnaires de 44 États membres constituera une étape importante dans la consolidation de la transformation de la BDShaf.Kigali : 23 avril 2024 - Le Rwanda accueillera la 43ème Assemblée Générale Annuelle (AGA) de la Banque de Développement Shelter Afrique (BDShaf) en juin à Kigali, a...

Angola’s Billionaire Elite: Unveiling the Top 10 Wealthiest Moguls in 2024

Here's a look at Angola's wealthiest individuals in 2024, highlighting the top entrepreneurs and business magnates who are shaping the country's economic landscape. This list is current for 2024 and excludes Isabel Dos Santos, focusing on the new and prevailing forces in Angola's billionaire circle.Angola’s Billionaire Elite:...

Discover the Ultimate Road Companion: Nissan Caravan Now Available in Mombasa, Kenya

Are you on the hunt for a vehicle that combines robust performance with spacious comfort? Look no further than the Nissan Caravan, currently on offer in the bustling city of Mombasa, Kenya. Ideal for businesses requiring cargo transport, groups seeking adventure, or families needing extra space, the...

Algeria’s Billionaire Elite: Unveiling the Top 10 Wealthiest Moguls in 2024

Algeria, with its significant oil and gas reserves, has a group of wealthy individuals whose influence spans across various industries including construction, manufacturing, food, and pharmaceuticals. Here is a table summarizing the top 10 wealthiest individuals in Algeria as of 2024:As of 2024, here is the latest...