Naivas Supermarket, often referred to simply as “Naivas”, is the largest supermarket chain in Kenya, with 84 outlets as of June 2022. At that time, Naivas was the largest supermarket chain in Kenya, ahead of Quick Mart Limited with 51 outlets in the country.
Website: https://naivas.online/
Location
The company headquarters, as well as the company’s warehouses, are located in Sameer Business Park, in the Industrial Area of Nairobi, the capital and largest city of Kenya. The coordinates of the headquarters of Naivas Limited are: 01°19’36.0″S, 36°52’04.0″E (Latitude:-1.326667; Longitude:36.867779).
Overview
Naivas is headquartered in Nairobi, with retail outlets in many urban centres in the country. In July 2018, the company hired Andreas von Paleske, as an advisor to assist the business with its strategy and operations. This culminated in bringing African private equity firm Amethis on board for a minority stake. At that time, Naivas Limited maintained 47 stores in Kenya. The supermarket chain opened its 53rd store in Kenya in July 2019 at Rongai, Nakuru County, with plans to open two more, the same year.
History
Naivas Limited was registered on 24 July 1990. It previously traded as Rongai Self Service Stores Limited, serving mainly in Rongai in Nakuru County. The company name was changed later to Naivasha Self Service Stores Limited, before re-branding to the current Naivas Limited, in 2007.
In August 2013, the Johannesburg Stock Exchange-listed Massmart, a subsidiary of retail giant Walmart, offered to acquire a 51 per cent stake in Naivas at a cost of KSh3 billion, giving Massmart a controlling interest in the retail chain. The bid triggered a feud at family-owned Naivas, and some family members asked a court to block the sale.[10] In October 2013, Naivas management stated that they were no longer selling a controlling stake to Massmart. On 16 July 2014, Naivas opened a store in Garissa, making it the first major retailer to open an outlet in the town. This was Naivas’ 31st branch in Kenya.
Ownership
Naivas Limited is a privately owned company, whose shares are majorly held by the descendants of its founder Peter Mukuha Kago, who died on 6 May 2010.
November 2014
The table below depicts the shareholding as of November 2014:
| Rank | Name of Owner | Percentage Ownership |
|---|---|---|
| 1 | David Kimani | 25.0 |
| 2 | Simon Gachwe | 25.0 |
| 3 | Linet Wairimu | 15.0 |
| 4 | Grace Wambui | 15.0 |
| 5 | The Estate of Peter Mukuha Kago | 20.0 |
| Total | 100.00 |
April 2020
In February 2020, the Competition Authority of Kenya (CAK) approved the acquisition of 30 percent of Naivas shareholding by the French equity firm Amethis Finance at an undisclosed sum.[16] In April 2020, Business Daily Africa reported that the International Finance Corporation had acquired a minority stake in the company for US$15 million ( approx: KSh2.1 billion). As of that date the new shareholding in Naivas Limited, is as illustrated in the table below:
| Rank | Name of Owner | Percentage Ownership | Notes |
|---|---|---|---|
| 1 | Mukuha Family | 70.0 | |
| 2 | Amethis Finance, IFC and Others | 30.0 | |
| Total | 100.00 |
June 2022
In June 2022, a consortium led by Mauritian investment conglomerate IBL Group, bought out the IFC-led consortium at an undisclosed price. When that deal closes, the shareholding in Naivas Limited will look as depicted in the table below.
| Rank | Name of Owner | Percentage Ownership | Notes |
|---|---|---|---|
| 1 | Mukuha Family | 60.0 | [18][19] |
| 2 | IBL Group, Proparco & DEG | 40.0 | [18][19] |
| Total | 100.00 |
Naivas Branches
As of December 2022, the supermarket chain maintained forty-three branches across Kenya with the Nairobi south c branch being the latest. By February 2023, that number had risen to 77, with the latest addition being the Capital Centre Mall Branch, along Mombasa Road in Nairobi. In February 2020, the supermarket chain is expected to open its 64th store as the anchor tenant in the mega city mall, in Kisumu. By June 2022, the retail chain had grown to 84 outlets in Kenya.
Tel: +254111184200
Email: [email protected]
Address: P.O. BOX 61600- 00200, Nairobi, Kenya
Here is a list of all Naivas Supermarket branches in Kenya.
1. Westlands Branch
Contact: 020 269 0680/1.
2. Prestige Branch
Contact: 020 8000351/651.
3. Gatewaymall Branch- Syokimau
Contact: 020 239 0951.
4. Mountain Mall Branch- Thika Road
Contact: 020 217 6819.
5. Capital Center Branch
Contact: 020 246 6880.
6. Kilimani Branch
Contact: 020 800 0102.
7. Nyali Supercentre Branch
Contact: 020 213 2775/6.
8. Bamburi Branch
Contact: 020 240 0496/7.
9. Buru Buru Branch
Contact: 020 258 4403/7.
10. Kiambu Road Branch- Ciata Mall
Contact: 0773 026 256.
11. Spur Mall Branch
Contact: 020 210 2858/9.
12. Thika Town Branch
Contact: 020 249 9900/1.
13. Westside Mall Branch- Nakuru
Contact: 020 800 0359.
14. Likoni Branch
Contact: 020 260 0507.
15. Ukunda Branch
Contact: 020 269 0683.
16. Embu Branch
Contact: 020 232 9835/6.
17. Kubwa Branch
Contact: 020 232 9832/3.
18. Eldoret Branch
Contact: 020 231 9002/3.
19. Machakos Branch
Contact: 020 232 9815/9.
20. Embu Pearl Branch
Contact: 020 800 0352.
21. Lavington Curve Branch
Contact: 020 800 0352.
22. Nyeri Branch
Contact: 020 240 0498.
23. Komarock Branch
Contact: 020 246 3499.
24. Eastgate Branch
Contact: 020 246 3441/2.
25. Kasarani Branch
Contact: 020 246 3320/1.
26. Hazina Branch
Contact: 020 804 1445/6.
27. Ruaraka Branch
Contact: 020 210 2842/50.
28. Kitengela Branch
Contact: 020 262 4040.
29. Ngong (Homeground) Branch
Contact: 020 213 2771.
30. Green House Branch- Adams Arcade
Contact: 020 258 5837.
31. Umoja Branch
Contact: 020 258 5914.
32. Githurai Branch
Contact: 020 240 0493/4.
33. Limuru Branch
Contact: 020 232 9828/38.
34. Riruta Branch
Contact: 020 240 0980.
35. Utawala Branch
Contact: 020 806 8585.
36. Moi Avenue Branch- Nairobi
Contact: 020 258 5912.
37. South C Branch- Nairobi
Contact: 020 205 3453.
38. Development House Branch
Contact: 0723 269 991.
39. Langata Branch
Contact: 020 260 0999.
40. Kangemi Branch
Contact: 020 350 2263.
41. Tassia Branch
Contact: 020 800 0085.
42. Saika Branch
Contact: 020 208 0004.
43. Rongai Branch
Contact: 020 800 0093.
44. Jogoo Road Branch
Contact: 020 800 0301.
45. Ngong Town Branch
Contact: 020 800 0485.
46. Kamakis Branch
Contact: 020 800 0356.
47. Kahawa West Branch
Contact: 020 800 0354.
48. Mountain View Branch
Contact: 020 258 5833.
49. Airport View Branch
Contact: 020 800 0319.
50. Waterfront Karen Branch
Contact: 020 800 0276.
51. Lifestyle Branch
Contact: 020 800 0492.
52. Ananas Branch- Thika
Contact: 020 800 0494.
53. New Ronald Ngala Branch
Contact: 020 258 5830.
54. Naivasha Road Branch- Nairobi
Contact: 020 240 0980.
55. Greenspan Mall Branch:
Contact: 0746 622 386.
56. Imaara Mall Branch- Nairobi
Contact: 0746 622 386.
57. Juja City Mall Branch
Contact: 020 800 0792.
58. Kisii Branch
Contact: 020 232 9797.
59. Machakos Branch
Contact: 020 209 4552.
60. Nakuru Supercentre Branch
Contact: 020 213 2778/9.
61. Kapsabet Branch
Contact: 020 258 5834/6.
62. Kisumu Branch
Contact: 020 804 1444.
63. Bungoma Branch
Contact: 020 263 62110.
64. Nakuru Town Branch
Contact: 020 240 0478/9.
65. Kericho Branch
Contact: 020 213 2777.
66. Mwembe Tayari Branch
Contact: 020 810 0206/32.
67. Digo Branch
Contact: 020 800 0154.
68. Kisumu Mega Branch
Contact: 020 800 0318.
69. Narok Branch
Contact: 020 232 9839.
70. Ndogo Branch
Contact: 020 232 9830/1.
71. Eldoret Branch- Zion Mall
Contact: 020 232 9824.
72. Eldoret Market Branch
Contact: 020 2319 002.
73. Eldoret- Nandi Road Branch
Contact: 020 232 9824.
74. Kitui Branch
Contact: 020 232 9810/41.
75. Katani Branch- Along Mombasa Road
Contact: 020 800 0109.
76. Simba Club Hall Branch- Kisumu
Contact: 020 246 3443.
77. Naivas Kahawa Sukari
Location: Next to Shell Petrol Station Kahawa Sukari
