Lincoln Motor Company, or simply Lincoln, is the luxury vehicle division of American automobile manufacturer Ford. Marketed among the top luxury vehicle brands in the United States, Lincoln was positioned closely against its General Motors counterpart Cadillac. The division helped to establish the personal luxury car segment with the 1940 Lincoln Continental.
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Lincoln Motor Company was founded in 1917 by Henry M. Leland, naming it after Abraham Lincoln. In February 1922, the company was acquired by Ford,[8][9] its parent company to this day. Following World War II, Ford formed the Lincoln-Mercury Division, pairing Lincoln with its mid-range Mercury brand; the pairing lasted through the 2010 closure of Mercury. At the end of 2012, Lincoln reverted to its original name, Lincoln Motor Company. Following the divestiture of Premier Automotive Group (Jaguar, Land Rover, Aston Martin, and Volvo) and the closure of Mercury, Lincoln remains the sole luxury nameplate of Ford Motor Company.
Originally founded as a freestanding division above Lincoln, Continental was integrated within Lincoln in 1959. For 1969, the Continental-branded Mark series was marketed through Lincoln, adopting the Lincoln name for 1986. The Lincoln four-point star emblem is derived from a badge introduced on the 1956 Continental Mark II; the current version was introduced in 1980.
The current product range of Lincoln consists of luxury crossovers and sport-utility vehicles. Throughout its entire prior existence Lincoln also produced luxury car-based vehicles for limousine and livery use; several examples have served as official state limousines for Presidents of the United States. Today, this niche is filled from its crossover and SUV lineup.
In 2017, Lincoln sold 188,383 vehicles globally. Outside of North America, Lincoln vehicles are officially sold in the Middle East (except Iran and Syria), China (except Hong Kong, Macau and Taiwan), and South Korea.
It was Edsel Ford who bought Lincoln from Henry Leland in 1922 with the intention to take a good thing and make it into something greater than the world had ever seen. Throughout the next 90 years his predecessors were inspired by his innovative thirst and created motorcars that fit the preference of movie-stars, politicians and individuals with impeccable taste.
Rules were broken; risks were taken. Sometimes it worked, sometimes it didn’t, but it was always a step in the right direction. This year, we’ve said “Hello, Again” to the power of design, the way art is made, and given a forgotten song some new life. Why did we do it? Well, you might say it’s in our genes. Hello, Again, it’s nice to be here.”
*Information from Now.lincoln.com
**Video published on YouTube by “lincoln“
