Tuesday, June 18, 2024

Interpublic Group

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Nyongesa Sande
Nyongesa Sandehttps://bizmart.africa
Nyongesa Sande is a Kenyan blogger, Pan Africanist,c olumnist Political Activist , blogger, informer & businesman who has interest in politics, governance, corporate fraud, human rights and television personality.

Interpublic Group of Cos., Inc. is an advertising and marketing services company. The company is comprised of communication agencies that deliver custom marketing solutions on behalf of its clients. Its global brands include Draftfcb, FutureBrand, GolinHarris International, HUGE, Initiative, Jack Morton Worldwide, Lowe and Partners, MAGNAGLOBAL, McCann Erickson, Momentum, MRM Worldwide, Octagon, R/GA, UM and Weber Shandwick.

Websitewww.interpublic.com

Its domestic brands include Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin Agency. The company operates its business through two segments: Integrated Agency Network and Constituency Management Group. The Integrated Agency Network segment is comprised of Draftfcb, Lowe, McCann, Media agencies and Stand-alone agencies. The Constituency Management Group segment includes Weber Shandwick, FutureBrand, DeVries, GolinHarris, Jack Morton, and Octagon Worldwide, provides clients with diversified services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity and strategic marketing consulting. The company was formerly known as McCann-Erickson, Inc. and changed its name The Interpublic Group of Co., Inc. in January 1961. Interpublic was founded on September 18, 1930 and is headquartered in New York, NY.“

The first marketing services management holding company, IPG was created in 1960 with McCann-Erickson and McCann-Marschalk as its two subsidiaries.

In 2002, IPG suffered a precipitous drop in its stock price and reputation in an accounting scandal that was an epidemic among American companies (such

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