Tuesday, May 28, 2024

Diesel S.p.A.

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Nyongesa Sande
Nyongesa Sandehttps://bizmart.africa
Nyongesa Sande is a Kenyan blogger, Pan Africanist,c olumnist Political Activist , blogger, informer & businesman who has interest in politics, governance, corporate fraud, human rights and television personality.

Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.

Websitediesel.com

In 1978 Rosso was working for a clothing manufacturer called Moltex, which was owned by Adriano Goldschmied. He used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others. Rosso bought out Goldschmied’s interest in the Diesel brand name in 1985 for US$500,000. Rosso has said that he learned marketing from the US, creativity from Italy, and systems from Germany. Turnover was over €1.3 billion in 2009.”

*Information from https://www.facebook.com/Diesel/info and Wikipedia.org

**Video published on YouTube by “DieselPlanet

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