Brian Zachary France (born August 2, 1962) is an American businessman and the former CEO and chairman of NASCAR. He served in the post from 2003 to 2018, following his grandfather (and NASCAR co-founder) Bill France Sr. and father Bill Jr., in the executive position. In 2019, France founded Silver Falcon Capital, Inc. and became CEO of the private investing firm.
What is Brian France’s Net Worth and Salary?
Brian France is an American sports executive and private investor who has a net worth of $1 billion. Brian France served as the CEO and chairman of NASCAR from 2003 until 2018 before started his own private investing firm.
After graduating from the University of Central Florida, Brian began working for the family business. His father, Bill France, Jr., was the CEO of NASCAR. Bill’s father, Bill France, Sr., founded NASCAR in 1948.
Brian France is credited with increasing NASCAR’s visibility by negotiating multiple television deals both domestically and internationally. At their peak, NASCAR races were the second-most watched televised sporting events in the United States behind NFL games. The extended-France family is worth billions of dollars. In addition to NASCAR, Brian France is also well known for the number of green initiatives that he has implemented in connection with NASCAR. These initiatives include introducing a cleaner burning ethanol blend fuel for use in all competing cars. He founded the Craftsman Truck Series in 1995, and was the first sports owner to negotiate a television contract that consolidated all television rights.
Early Life
France was born on August 2, 1962 in Daytona Beach, Florida to parents Bill France Jr. and Betty Jane. He was raised with his older sister, Lesa. He was exposed to the business of stock car racing from a young age, as it was a family business. His grandfather, Bill France Sr., had founded NASCAR and his father, Bill France Jr., took over as head of the business once his father retired. France’s first official job in racing was as a janitor at the Talladega Superspeedway in Florida. He attended the University of Central Florida but ultimately decided to join the NASCAR organization before completing a degree.
Career
France became NASCAR’s CEO and chairman of the board in 2003, after his father retired from the position. One of France’s first actions as CEO was to create a new safety rule that barred drivers from racing back to the start/finish line when under caution. After assuming control of NASCAR, France negotiated a title sponsorship from Sprint Nextel and introduced the Chase for the Sprint Cup over the transition period, receiving a $4.5 billion television contract for the initial ten race seasons, in addition to a later multibillion-dollar deal with NBC. France also made an effort to expand the audience base of NASCAR to minorities, and allowed Toyota vehicles to begin competing on the NASCAR circuit. During France’s tenure as CEO, NASCAR’s TV ratings peaked in the mid-2000s, but by 2014, they had dropped, accompanied by a 15% decrease in track attendance. Sporting News named France one of the five most powerful sports executives in 2005, and, in 2006, Time magazine named him one of the “100 Most Influential of the Century.”
During the 2016 presidential campaign, NASCAR pulled its Xfinity Series and Camping World Truck Series award ceremonies from a Trump resort near Miami. Later, on February 29, 2016, France and several NASCAR drivers appeared at a rally to endorse Donald Trump’s candidacy.
In August 2018, France took an “indefinite leave of absence” from his role as CEO and chairman of NASCAR. On August 5, France was pulled over in Sag Harbor, New York, for driving through a stop sign and subsequently arrested for DUI and possession of oxycodone. France later pleaded guilty to one count misdemeanor DUI on June 7, 2019. His leave of absence officially ended in February 2019 when interim head of NASCAR, Jim France, permanently took over as CEO and chairman.
Silver Falcon Capital
In 2019, France founded and became CEO of Silver Falcon Capital, Inc., a private investment firm based in Charlotte, North Carolina.
Other ventures
France founded Brand Sense Partners, a Los Angeles-based licensing company. He and his wife are the founders of the Amy and Brian France Foundation, and the Luke and Meadow Foundation, a philanthropic cause that focuses on children.
Style of management
Brian France implemented a wide variety of policies and mandations that tended to focus heavily on driver safety (largely in response to the death of Dale Earnhardt) and equal opportunity for virtually all drivers to contend. Some of the rules implemented included mandation of the HANS device for all drivers, installation of SAFER barriers around the outside walls of each track (eventually, the inside walls of each track as well), as well as the ‘yellow line rule’ at superspeedways (which states that no driver may advance their position if they noticeably place at least their left side tires below the inside yellow line surrounding the track), and the ‘overtime line’ rule, which was a designated area of the track where if a caution were to be thrown at any time within the closing two laps and the leader had passed through the area, but had not yet crossed the official start/finish line, the race would end and a winner would be declared (this was removed after the 2017 NASCAR season). Many fans, especially those of a somewhat older age who had gotten used to Bill France Jr.’s style of management, were not in favor of these rule changes; this caused NASCAR’s ratings to drop significantly throughout the early to mid-2010s.
Litigation
In March 2020 Brian France sued John L. Steele, an internet user behind the parody Twitter account “Drunken Brian France” (@DrunkBrianF), for “infliction of emotional distress” and invasion of privacy. In April 2020 the lawsuit was withdrawn after Steele agreed to delete the account. The lawsuit has been cited as an example of an SLAPP lawsuit.
 is an American businessman and the former CEO and chairman of NASCAR. He served in the post from 2003 to 2018, following his grandfather (and NASCAR co-founder) Bill France Sr. and father Bill Jr., in the executive position. In 2019, France founded Silver Falcon Capital, Inc. and became CEO of the private investing firm.){kind=link}